What is the statistics of how many companies use blogs? According to Ann All, 16% of the companies she researched use blogs. This is a total of 81 companies. Because this research was done approximately two years ago, I decided to continue my research. I believe this number will increase dramatically, as most companies are getting internet-based and are wanting to connect more with their customers via online channels.
Fortune 500 stated that 15.8% of the Fortune 500 are blogging as of December 2009.
Paul Verna published a recent statistic stating that 34% of US companies blog in 2010. This is more than half of the companies that blogged in 2009. This number is expected to rise to 43% in 2012. I knew this number would rise, and that the number will continue to rise. The more companies realize the connection between the market and their companies can increase with the use of the internet social network, the higher this number will rise. The more connections the company has with the market, the higher the profit and reputation the company has.
References
All, Annie. "How Many Big Companies are Blogging?" 1 May 2009. Web. 17 Mar 2011. http://www.itbusinessedge.com/cm/blogs/all/how-many-big-companies-are-blogging/?cs=32283
Verna, Paul. "Corporate Blogging: Media and Marketing Firms Drive Growth" eMarketer Inc. Oct 2010. Web. 17 Mar 2011. http://www.emarketer.com/Report.aspx?code=emarketer_2000730&AspxAutoDetectCookieSupport=1
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