Two Examples of Corporate Blogs

37signals created a blog in 1999 called Signal vs. Noise.  This blog has become a leading weblog about "design, experience, simplicity, the web, culture and more."  Along with current blogging, 37signals uses humor, interesting topics, and pictures to attract readers.  Kirkpatrick lists Signal vs. Noise as one of their "Nine Company Blogs That are Fun for Anyone to Read."  Kirkpatrick also tells readers that, Articulate is a popular fun blog about e-learning.  There are more than "20,000" active bloggers at Articulate's blog. The one big difference about the two company blogs, is that 37signals publishes the entire post for view on the main page, while Articulate posts a summary of the post and let's you click on it to view the entire post.  I like this better because you can easily glance and see what topics you would like to read.  Since 37signals posts every day, and even sometimes twice a day, this can really make it harder to find a specific topic you are looking for.  Articulate doesn't nearly post as much as 37signals, which may become a downfall for their blog.  There is constant competition in the blog market.

References
Kirkpatrick, Marshall. "Nine Company Blogs that are Fun for Anyone to Read." 23 May 2008. Web. 19 Mar 2011. http://www.readwriteweb.com/archives/good_company_blogs.php

37 Signals, LLC. "Signal vs. Noise" Web. 19 Mar 2011. http://37signals.com/svn/

Kulhmann, Tom. "The Rapid E-Learning Blog." Creative Commons. Web. 19 Mar 2011. http://www.articulate.com/rapid-elearning/